Abstract
As we saw in Tables 10.1 and 10.2. PR objectives are subsidiary to the overall organizational objectives. However, like the overall objectives PR objectives, need to be measurable. If they are not measurable how will you know if your PR campaign has worked? (See Evaluation Part II, Chapter 17)
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Objectives. In: Public Relations for Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583450_11
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DOI: https://doi.org/10.1057/9780230583450_11
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