Abstract
Key to a hegemonic meaning structure is to present it as universal. Sectional interests are portrayed as being universally established. Once this is achieved hegemonic meaning structures succeed in establishing a one-dimensional frame of reference.179 Hegemony explains the ability of a social actor (such as a manager) or a group of social actors (such as management) to articulate their partial or specific interest in a way so that it appears to be the interest of all groups. Since Italian theoretician Gramsci this has been widely debated:180
Hegemony, for Gramsci, suggests the varied techniques by which ruling classes secure the consent of their subordinates to be ruled so that governing elites control the masses by creating, maintaining, and manipulating a mass consciousness suited to the perpetuation of the existing order.181
Hegemonic tools are communicative tools. Without communication no hegemonic meaning structure could exist. These structures occur via the colonisation of popular consciousness through communicative activities as alternative discourses are subverted or marginalised. They seek to delete, end or negate all other forms of arguments, discussions, dialogues, and discourses.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Copyright information
© 2008 Thomas Klikauer
About this chapter
Cite this chapter
Klikauer, T. (2008). Distorted Communication III: Hegemonies. In: Management Communication. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583238_6
Download citation
DOI: https://doi.org/10.1057/9780230583238_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35404-7
Online ISBN: 978-0-230-58323-8
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)