Abstract
As discussed in Chapter 1, much of credit management is about predicting how people are likely to behave and acting in response to these predictions.
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© 2008 Steven Finlay
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Finlay, S. (2008). Predicting Consumer Behaviour. In: The Management of Consumer Credit. Palgrave Macmillan, London. https://doi.org/10.1057/9780230582507_4
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DOI: https://doi.org/10.1057/9780230582507_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28480-1
Online ISBN: 978-0-230-58250-7
eBook Packages: Palgrave Economics & Finance CollectionEconomics and Finance (R0)