Public Diplomacy in the People’s Republic of China

  • Ingrid d’Hooghe
Part of the Studies in Diplomacy and International Relations book series (SID)


Public diplomacy may not be a current term in China, yet China has certainly developed a remarkable array of activities that together form a consistent and quite effective public diplomacy policy. Perceptions and the behaviour of both China’s domestic and international publics are having a growing impact on China’s foreign policy. Rising to play a more substantial role in world politics and economics, and often feeling misjudged by the international community, the Chinese leadership is increasingly making effective use of public diplomacy tools to project an image of China that in their view does more justice to reality: China as a trustworthy, cooperative, peace-loving, developing country that takes good care of its enormous population. Examples of this are China’s role as honest broker and responsible world power in the North Korean nuclear crisis, China’s campaign to win the 2008 Olympic Games, and its policy to convince neighbouring countries that they do not have to fear a rising China.


Foreign Policy Foreign Affair Chinese Communist Party Olympic Game Soft Power 
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  1. 1.
    See the chapter in this book by B. Hocking; and Jarol B. Manheim, Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence (New York: Oxford University Press, 1994).Google Scholar
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    For a first step in the analysis of national images projected by The Beijing Review in the period 1958–2002 and the Government Work Reports in the period 1954–2000, see Hongying Wang, ‘National Image-Building and Chinese Foreign Policy’, China: An International Journal, vol. 1, no. 1, March 2003, pp. 46–72.Google Scholar
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    See, for example, Evelyn Goh, ‘A Chinese Lesson for the US: How to Charm South-East Asia’, The Straits Times, 31 October 2003; andGoogle Scholar
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© Ingrid d’Hooghe 2005

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  • Ingrid d’Hooghe

There are no affiliations available

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