Integrating Strategy and Responsibility

Abstract

A pure focus on profit, looking forward, will no longer be enough to satisfy the demands of the wider range of constituencies already affecting businesses. A rising trend of scrutiny of non-financial performance will provide both risk and opportunity and will need to be firmly embedded in your STRATEGY approach. A broader notion of what a corporation is and a thoughtful program to pursue its broader objectives could respond to the need to address issues of social concern, broaden the definition of success, and protect and grow the economic value of your firm.