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Internet Usage and Marketing Relationships in the Real-Estate Sector: Some Preliminary Insights from Canada and the UK

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Internationalization

Part of the book series: The Academy of International Business ((AIB))

Abstract

During the past few years, the real-estate industry, like most other sectors, has witnessed increased Internet-based marketing activities (De la Torre and Moxon, 2001). This is evident in the emergence of online realtors and real-estate websites in the USA, where 98 per cent of properties are reportedly marketed online (e-first, July 2000), and most other industrialized economies, including Canada (for example, http://www.reic.ca,OttawaHomes.com, http://www.ottawarealestate.org) and the UK (for example, propertyfind.co.uk, asserta.co.uk).

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Authors
  1. Dennis Sakalauskas
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  2. Kevin I. N. Ibeh
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Editor information

Editors and Affiliations

  1. International Business Unit, University of Strathclyde, UK

    Colin Wheeler (Senior Lecturer) (Senior Lecturer)

  2. International Business Unit, Manchester Metropolitan University Business School, UK

    Frank McDonald (Principal Lecturer and Head) (Principal Lecturer and Head)

  3. Department of International Business, University of Central Lancashire, UK

    Irene Greaves (Senior Lecturer in International Business) (Senior Lecturer in International Business)

Copyright information

© 2003 Academy of International Business, UK Chapter

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Cite this chapter

Sakalauskas, D., Ibeh, K.I.N. (2003). Internet Usage and Marketing Relationships in the Real-Estate Sector: Some Preliminary Insights from Canada and the UK. In: Wheeler, C., McDonald, F., Greaves, I. (eds) Internationalization. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230514638_16

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