Abstract
Conducting ‘green’ sport business is an outcome of corporate citizenship. It is one of the strongest demands society is placing upon sport organisations from the perspective of adding value to society, rather than using its resources for economic gain only. The environment has been on the global political agenda for more than three decades. However, it is only since the early 1990s, leading up to the enactment of the Kyoto protocol in 1994. that sport has actively been brought into the equation.
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© 2004 Aaron Smith and Hans Westerbeek
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Smith, A., Westerbeek, H. (2004). Green Sport Business: Greenbacks and Green Thumbs. In: The Sport Business Future. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513693_8
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DOI: https://doi.org/10.1057/9780230513693_8
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