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Corporate Sport Citizenship: Tigers and Sharks

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The Sport Business Future
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Abstract

Citizenship implies community, and ‘community’ simply is about cooperation between people who vary in their ability, needs and views of the world. We could call it cultural diversity. Before any business activity, in the modern interpretation of the word, took place, there was only community. Social capital (the productive value of all citizens) was used to sustain the community.

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© 2004 Aaron Smith and Hans Westerbeek

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Smith, A., Westerbeek, H. (2004). Corporate Sport Citizenship: Tigers and Sharks. In: The Sport Business Future. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513693_7

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