Abstract
At the heart of all sport is competition. Without ‘us’ against ‘them’, or even ‘me’ against ‘you’, there is no sport. The greater the uncertainty of outcome of this confrontation, the greater the potential for entertainment spectacle. From an economic point of view sport marketers are always striving to maximise the supply of the number of confrontations, combined with generating the highest level of outcome uncertainty. However, what will happen to sporting confrontations in a world of genetically enhanced athletes? How can supply be maximised, given the radically changed nature of the athletes making up that supply?
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Notes and References
Noll, R. (2003). ‘The Organization of Sports Leagues’. Stanford Institute for Economic Policy Research, Discussion Paper No. 02–43. Stanford University, pp. 1–51.
Kahn, L. (2000). ‘The sports business as a labour market laboratory’. Journal of Economic Perspectives, 14 (3), pp. 75–94.
VantFossen, NJ. (1995). ‘Underpaid millionaires?’ The Senior Economist.
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© 2004 Aaron Smith and Hans Westerbeek
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Smith, A., Westerbeek, H. (2004). Sport Competitions of the Future: Free Markets and Freak Markets. In: The Sport Business Future. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513693_4
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DOI: https://doi.org/10.1057/9780230513693_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51129-7
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