Abstract
Stories can be very engaging. We fill our lives with stories. When we tell our friends what happened to us on holiday, what we said to our boss during the last team meeting, talk about who danced with whom at the office party, or what happened when we took back the TV that didn’t work, then we are storytelling. Stories are very powerful methods of communication.
You cannot build a reputation on what you are going to do.
Henry Ford
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© 2005 Colin Shaw
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Shaw, C. (2005). The enablers. In: Revolutionize Your Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513457_4
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DOI: https://doi.org/10.1057/9780230513457_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51834-0
Online ISBN: 978-0-230-51345-7
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