Abstract
A great Customer Experience that is a lot different to the hospitals I am familiar with. This story encapsulates a number of aspects of the Customer Experience. It is well thought through, deliberate, and the Medical Center has planned how it will use the senses to stimulate emotions.
Out of intense complexities, intense simplicities emerge.
Winston Churchill
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© 2005 Colin Shaw
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Shaw, C. (2005). The guiding principles. In: Revolutionize Your Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513457_3
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DOI: https://doi.org/10.1057/9780230513457_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51834-0
Online ISBN: 978-0-230-51345-7
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