Abstract
In the 2002 movie Minority Report, starring Tom Cruise and directed by Steven Spielberg, there is a scene that should excite the interest of anyone with a professional interest in customer loyalty. Set in the year 2054, the movie depicts a fairly benevolent society where everyone is identifiable by personal retina scanning.
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© 2006 Dr Sionade Robinson and Lyn Etherington
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Robinson, S., Etherington, L. (2006). The benefits of winning customer loyalty. In: Customer Loyalty. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513037_4
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DOI: https://doi.org/10.1057/9780230513037_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-54643-5
Online ISBN: 978-0-230-51303-7
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