Abstract
Including technological considerations in business strategy and planning is crucial for many firms if commercial success is to be sustained, driven by the increasing pace, cost and complexity of technology development. It is important to understand how the likely advances in key technologies will impact on the firm, and to agree and communicate the most appropriate response in terms of research investment, acquisitions, intellectual property, etc. This chapter describes the key steps that must be followed for developing an integrated strategic business plan, highlighting the technological issues that must be considered and providing examples of tools and techniques that can support this.
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Phaal, R., Farrukh, C., Probert, D. (2004). Technology in Strategy and Planning. In: Bringing Technology and Innovation into the Boardroom. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512771_5
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DOI: https://doi.org/10.1057/9780230512771_5
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