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What is different about the implementation of innovation management in Asia?

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Inspire to Innovate
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Abstract

The core thesis we develop in this book can be summarized as follows: The innovation management lessons described in the previous chapter apply in Asia as well as they do in the rest of the world. But their implementation needs to take into account the specific hurdles that exist in non-Japan Asia.

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Notes

  • De Meyer A., Williamson P. and Chua C.H., 2003, Banyan Tree Hotels and Resorts: Building an international brand from an Asian base, INSEAD case study, Singapore.

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  • Ettenson R. and Klein J., 2002, Branded By The Past, Harvard Business Review, 78(6): 28.

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  • Zain M.M., Richardson S. and Khan A.M.N., 2002, The Implementation of Innovation by a Multinational Operating in Two Different Environments: A Comparative Study, Creativity and Innovation Management, 11(2): 98–106.

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© 2005 Arnoud De Meyer and Sam Garg

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De Meyer, A., Garg, S. (2005). What is different about the implementation of innovation management in Asia?. In: Inspire to Innovate. Palgrave Macmillan, London. https://doi.org/10.1057/9780230512061_3

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