Conclusion

Abstract

Through an analysis of advertising practices, social trends, consumer perceptions of global brands, American imagery, and both the advertising industry’s and French government’s reactions to the spread of English, this book examines French advertising from a variety of perspectives, providing a comprehensive overview of advertising in France with respect to English and global imagery. Presenting this discourse within its sociolinguistic and sociocultural context, this book also explores in detail the specific concepts that appeal to French audiences and the adaptation of international campaigns for local markets from the advertising industry’s perspective.