Abstract
Localization is one of the key factors for a company’s survival and competitiveness in the Chinese market. Companies also need to localize if they want to capture greater local market share. By localization, I mean using local managers to run the business in the local setting, rather than expatriate managers from the parent company.
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© 2000 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Chiang, L. (2000). Doing Business in China: Staying Ahead of Your Competitors. In: Li, J.T., Tsui, A.S., Weldon, E. (eds) Management and Organizations in the Chinese Context. Palgrave Macmillan, London. https://doi.org/10.1057/9780230511590_15
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DOI: https://doi.org/10.1057/9780230511590_15
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-41020-0
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