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Introduction: Masculinized Metaphors

  • Veronika Koller
Chapter
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Abstract

As we shall sec in the following chapters, metaphors are organized in chains across a text, involving other cognitive models such as frames and scripts. Such ‘chains provide “connectivity” so that a simple statement … tells us much more than is relayed by [the] words alone’ (Augoustlnos and Walker, 1995, p. 42). Moreover, metaphor also organizes the interpersonal relations between discourse participants, by virtue of being embedded in a ‘communicative complex that surrounds and supports individual metaphors’ (Eubanks. 2000, p. 8). By using particular metaphors, writers can therefore define a topic, argue for that conceptualization and persuade readers to share in their metaphor and thus relate to them. In short, metaphor is ancillary In constructing a particular view of reality. In doing so, It also serves an ideational function. This hook Is, in fact, based on a hypothesis focusing on that ideational function of metaphor. Yet the interpersonal function is obviously a vital issue in any analysis of the ideological work that metaphor does.

Keywords

Media Text Media Discourse Conceptual Metaphor Metaphoric Expression Metaphoric Language 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Veronika Koller 2004

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  • Veronika Koller

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