Introduction: Masculinized Metaphors

  • Veronika Koller


As we shall sec in the following chapters, metaphors are organized in chains across a text, involving other cognitive models such as frames and scripts. Such ‘chains provide “connectivity” so that a simple statement … tells us much more than is relayed by [the] words alone’ (Augoustlnos and Walker, 1995, p. 42). Moreover, metaphor also organizes the interpersonal relations between discourse participants, by virtue of being embedded in a ‘communicative complex that surrounds and supports individual metaphors’ (Eubanks. 2000, p. 8). By using particular metaphors, writers can therefore define a topic, argue for that conceptualization and persuade readers to share in their metaphor and thus relate to them. In short, metaphor is ancillary In constructing a particular view of reality. In doing so, It also serves an ideational function. This hook Is, in fact, based on a hypothesis focusing on that ideational function of metaphor. Yet the interpersonal function is obviously a vital issue in any analysis of the ideological work that metaphor does.


Media Text Media Discourse Conceptual Metaphor Metaphoric Expression Metaphoric Language 
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© Veronika Koller 2004

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  • Veronika Koller

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