Abstract
Strength is relative and it is better to develop allies than enemies, whether they are customers, suppliers or even occasionally competitors. This is also true in the project world, and the traditional concept of battling every party will eventually result in a project being less successful or missing opportunities that could be exploited.
In the practical art of war, the best thing of all is to take the enemy’s country whole and intact; to shatter and destroy it is not good. So, too, it is better to recapture an army entire than to destroy it, to capture a regiment, a detachment or a company entire than to destroy them.
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© 2005 David E. Hawkins and Shan Rajagopal
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Hawkins, D.E., Rajagopal, S. (2005). Attack by stratagem. In: Sun Tzu and the Project Battleground. Palgrave Macmillan, London. https://doi.org/10.1057/9780230510616_4
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DOI: https://doi.org/10.1057/9780230510616_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-52188-3
Online ISBN: 978-0-230-51061-6
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