Optimizing strategy

Abstract

There can be few who do not recognize the complexity of developing an effective strategic approach. I hope that I have been able to reflect, in what has already been said, the potential impacts of failing to integrate the balance across the implementing organization. What should be clear to all in leadership roles is that the traditional concepts of deploying any strategy can be counter-productive. The idea of the CEO focusing the organization through a diktat such as ‘Go to Beijing and call me when you have the contract’ fails to take into account the dynamics of the market and the organization, which can frequently be seen to be in direct conflict.