Commodifying Passions: Gender and Consumerism in Commedia all’italiana

  • Maggie Günsberg


Comedy as a genre has long been linked to sex and materialism. This can be traced back to Aristotle’s ascription to comedy of everyday concerns in lower social groups, going on to find expression in Italian commedia dell’arte and Renaissance theatre’s earthy focus on goods, sexuality and the business of marriage in an era of nascent capitalism. On a continuing trajectory through Goldoni’s eighteenth-century bourgeois comedies of socio-sexual manners, fashion as sex and status symbol, and marriage brokerage, to the adoption of comedy by cinema from its beginnings, sexual and material desires have inevitably been twinned.


Social Relation Female Body Male Character Status Symbol Bare Breast 
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Copyright information

© Maggie Günsberg 2005

Authors and Affiliations

  • Maggie Günsberg
    • 1
  1. 1.University of ManchesterUK

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