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Synconomy pp 210–219Cite as

Palgrave Macmillan

Conclusion: Synergistic Relationships

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Abstract

If world economies and businesses are moving towards the establishment of regional or national competitiveness, what is the prize? Will there simply be winner countries with winning economies, and, if so, what of the losers? Is it possible for governments and businesses to evolve into a more evenly distributed state of economic operating synergies? Can consumers help to level the dramatic shifts in the supply and demand cycle by developing more purposed buying habits such as advanced ordering or pre-committing stock to production? This conclusion focuses on putting all these factors into a framework of strategic thinking which enables a corporation to leverage existing business assets and proactively engage in global change. It was not the intention of this book to be a quick fix, corporate, self-help book; it is merely a text aiming to provide a collection of viewpoints, causing the reader to think differently when approaching strategies and solutions. Many of the factors that will influence and, more importantly, dictate changes in business will increasingly come from external forces, not as a result of previous methods of forecasting, so the number of prognostications and prophecies have been limited in order to focus on the fundamental aspects of the emerging business environment, here labelled the ‘synconomy’.

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Notes

  1. M. Sirower, The Synergy Trap: How Companies Lose the Acquisition Game, London: Free Press, 1997, p. 21.

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  2. M. Lindstrom, Clicks, Bricks & Brands, London: Kogan Page, 2001, p. 122.

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  3. H. Igor Ansoff, ‘Synergy and capabilities’, in A. Campbell and K. S. Luchs (eds), Strategic Synergy, London: International Thompson Business Press, 1998, p. 25.

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  4. The Conference Board, Globalizing the Board of Directors: Trends and Strategies, New York: The Conference Board, Inc., 1999, Research Report 1242–99-RR, p. 5.

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© 2003 Joseph A. DiVanna

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DiVanna, J.A. (2003). Conclusion: Synergistic Relationships. In: Synconomy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230509559_8

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