National Allegiance, Corporate Loyalty and Religious Complexity

Abstract

How corporations and individuals are influenced by nationality, culture, collaboration and transnational business processes is the subject of this chapter, which seeks to examine the need for individuals to assess their value proposition to an organization. As the world enters into a cultural mêlée between product/lifestyle homogeneity and social/cultural heterogeneity, one issue is clear: as individuals experience more homogeneous products and experiences, the greater the need to feel connected to something. World travellers are beginning to see the influence of the same products and groups of brands at every airport, changing the travel experience within airports from a previously enjoyable experience of different cultures into continuous shopping for western products, only interrupted by the destination. Synconomy is not about the westernization of global commerce; as said above, corporations operating in a synergistic economy work best when they leverage cultural diversity and bring the greatest range of products to the largest groups of people at the lowest possible cost. To accomplish this, individuals must endeavour to do two things simultaneously:

• 1. they must learn a set of specialized skills, such as communications, international relations, distance leadership and a deeper understanding of cultures;

• 2. they must unlearn preconceived notions and cultural stereotypes in order to embrace diversity and blend social differences into the value proposition of the firm.