Throughout this book, we have given examples of organisations that have changed the rules of an industry by moving processes from the physical domain to the virtual domain, by converting a physical process into information. We believe that all industries (see below) will be subject to this type of revolutionary change, and that those organisations that embrace these changes will prosper and those that do not will fail. The subject of this chapter is how to identify when and where such changes might occur and how you can be first to exploit them.
KeywordsSmart Card Virtual World Harvard Business Review Electricity Company Physical Element
Unable to display preview. Download preview PDF.