Abstract
Customer attitudes and expectations have changed. At the same time competition has increased as the marketplace has switched from one of demand pull to supply push. There are more subtle changes as well, with the attitudes and expectations of customers becoming ever more stringent.
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© 2004 Richard Brookes and Roger Palmer
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Brookes, R., Palmer, R. (2004). Finding and Creating Advantage. In: The New Global Marketing Reality. Palgrave Macmillan, London. https://doi.org/10.1057/9780230508576_6
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DOI: https://doi.org/10.1057/9780230508576_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50979-9
Online ISBN: 978-0-230-50857-6
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