Abstract
The association of Jaguar with motorsport success goes back to the company’s roots in Blackpool, in the era of the Swallow Sidecar, and, continues today in the considerably more expensive and sophisticated World of Formula 1 Grand Prix. Not only dramatically more expensive but with the ‘small’ advantage that at least some of the expense is offset by contributions from sources other than the company, in this case Ford Motor Company of Dearborn, USA.
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© 2001 Martin Beck-Burridge & Jeremy Walton
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Beck-Burridge, M., Walton, J. (2001). Jaguar, Jaguar Sport and Le Mans. In: Sports Sponsorship and Brand Development. Palgrave Macmillan, London. https://doi.org/10.1057/9780230508224_7
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DOI: https://doi.org/10.1057/9780230508224_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42524-2
Online ISBN: 978-0-230-50822-4
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