Prodrive and Fuji Heavy Industries: The Development of the Relationship

Abstract

Founded in 1984 by David Richards and Ian Parry, respectively Chairman and Commercial Director, the company has had a continuing record of profitability and increasing turnover. However, as the current Chairman has stated:

‘In those formative years were a period when we tried our hand at a wide range of business initiatives. In hindsight, we were like so many new ventures, and often failed to focus on our core skills’.