In many ways Welch’s philosophy emerged out of the way in which he responded to his not fitting into the culture of GE. He felt like an outsider in the culture of GE. For in his early years at GE, Welch was deeply disillusioned with the GE ways of doing things. It was within the first year of being at GE that, as he puts it ”… The romance that brought me to GE was evaporating.” (Welch, 2001, p. 22) He could not accept the GE way of doing things. He could not find a home for himself in GE. So frustrated was he with the GE way of doing things that he decided to leave GE – even though, it seems, that he did not want to leave GE.
KeywordsCommon Sense Central Idea Mission Statement Woman Entrepreneur Face Reality
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