Value-for-Engagement Mapping: A Case Study

Executive summary

An objective of the Value-for-Engagement (VfE) model is to build performance indicators and strategic analyses based on the model’s dimensions and variables: the VfE mapping is a performance indicator of engagement. The value of the mapping lies in its ability to synthesize in a unified approach and at a glance the results achieved in each of the four dimensions of the VfE model. We have already seen how this is a prerequisite for achieving an effective engagement based on trust and social relationships.

A VfE case study has been analysed as an example of how to draw performance indications and strategic guidelines in order to build engagement. The brands selected are the Samsung Galaxy 2 and the iPhone 4S. An extra analysis has been fielded with a different product, a Dell Alienware laptop.

All these points together picture a rich scenario of interactions between sociology and the web from a methodological perspective, opening challenging exchanges between the two sciences.