Abstract
The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.
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© 2000 Michael de Kare-Silver
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de Kare-Silver, M. (2000). How Can Retailers Respond?. In: e-Shock 2000. Palgrave Macmillan, London. https://doi.org/10.1057/9780230389670_7
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DOI: https://doi.org/10.1057/9780230389670_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-80233-5
Online ISBN: 978-0-230-38967-0
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