Abstract
‘Strategic’ is the product on which our bank depends for its survival and for its future profitability. ‘Strategic’ as well is a pivot product through which other financial services have to transit. I always advise that a current account is opened for each customer, even if he only does export credit or only fund management with our bank. This makes the current account a strategic node in the network of services.
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Notes
See D.N. Chorafas, Managing Derivatives Risk (Burr Ridge, IL: Irwin Professional Publishing, 1996).
See D.N. Chorafas, Rocket Scientists in Banking (London and Dublin: Lafferty, 1995).
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© 1999 Dimitris N. Chorafas
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Chorafas, D.N. (1999). Setting a Pattern of Products, Markets and Bank Profitability. In: The Commercial Banking Handbook. Palgrave Macmillan, London. https://doi.org/10.1057/9780230379084_11
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DOI: https://doi.org/10.1057/9780230379084_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-40865-8
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