Advertisement

Foreign Market Servicing Strategies and Competitiveness

  • Peter J. Buckley
Chapter
  • 39 Downloads

Abstract

Firms adopt markedly different approaches in servicing their foreign markets. A subsidiary company tends to be preferred to licensing or to using agents. This is seen as the best way to get closer to customers and achieve long-term benefits.

Keywords

Foreign Direct Investment Competitive Advantage Market Service Multinational Company Service Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes

  1. 3.
    Porter M. E., Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985.Google Scholar
  2. 4.
    Porter, M. E., (ed.), Competition in Global Industries, Harvard University Press, 1986.Google Scholar
  3. 5.
    Buckley, Peter J. and Casson, M., The Future of the Multinational Enterprise, Macmillan, 1976.Google Scholar
  4. 6.
    Root, F. R., Entry Strategies for International Markets, Lexington Books, 1989.Google Scholar
  5. 9.
    Buckley, Peter J. and Davies, H., ‘Foreign Licensing in Overseas Operations: Theory and Evidence from the UK’, in Technology Transfer and Economic Development, JAI Press, 1980.Google Scholar

Copyright information

© Peter J. Buckley 1995

Authors and Affiliations

  • Peter J. Buckley
    • 1
  1. 1.Centre of International BusinessUniversity of LeedsUK

Personalised recommendations