Foreign Market Servicing Strategies and Competitiveness

  • Peter J. Buckley


Firms adopt markedly different approaches in servicing their foreign markets. A subsidiary company tends to be preferred to licensing or to using agents. This is seen as the best way to get closer to customers and achieve long-term benefits.


Foreign Direct Investment Competitive Advantage Market Service Multinational Company Service Strategy 
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    Buckley, Peter J. and Davies, H., ‘Foreign Licensing in Overseas Operations: Theory and Evidence from the UK’, in Technology Transfer and Economic Development, JAI Press, 1980.Google Scholar

Copyright information

© Peter J. Buckley 1995

Authors and Affiliations

  • Peter J. Buckley
    • 1
  1. 1.Centre of International BusinessUniversity of LeedsUK

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