Abstract
The late 1990s market place is like a jungle - a scene of ruthless struggle for survival. On the journey through it there will sometimes be a bewildering set of alternative paths and directions, unexpected twists and turns, daunting obstacles - all intimidating and inhibiting to the unprepared or the uncommitted venturer. Only the fittest will survive, only those who have planned and studied the environment and bring with them the right resources and energies will have the chance to master it and overcome.
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© 1997 Michael de Kare-Silver
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de Kare-Silver, M. (1997). Commitment: Market Immersion. In: Strategy in Crisis. Palgrave Macmillan, London. https://doi.org/10.1057/9780230378117_7
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DOI: https://doi.org/10.1057/9780230378117_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-39982-6
Online ISBN: 978-0-230-37811-7
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