Abstract
‘Working on the Mustang was challenging,’ according to Lee Davidson, manager of automotive products for Intel. ‘The challenging part was meeting the schedule that Ford required.’145 Intel supplied some of this automobile engine’s electronics, and was one of around 200 suppliers that were swept up in Ford’s move from the 48-month ‘Concept to Customer’ programme to its new 37-month ‘World Class Timing’ new car development process.
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© 1998 Francis Bidault, Charles Despres and Christina Butler
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Bidault, F., Despres, C., Butler, C. (1998). The Strategic Implications of ESI. In: Leveraged Innovation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230377820_8
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DOI: https://doi.org/10.1057/9780230377820_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-41178-8
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