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The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion

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Abstract

The histories of mass media, public opinion and opinion polling have always been closely intertwined. Before the invention of scientific opinion polling, both political leaders and lay people used media coverage as a proxy for public opinion, while in addition and after the invention of opinion polling, the media’s use of opinion polls has become an important part of their coverage of politics in general and of election campaigns in particular.

Keywords

  • Public Opinion
  • News Medium
  • Opinion Poll
  • Direct Democracy
  • Election Campaign

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© 2012 Jesper Strömbäck

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Strömbäck, J. (2012). The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion. In: Holtz-Bacha, C., Strömbäck, J. (eds) Opinion Polls and the Media. Palgrave Macmillan, London. https://doi.org/10.1057/9780230374959_1

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