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The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion

  • Jesper Strömbäck
Chapter

Abstract

The histories of mass media, public opinion and opinion polling have always been closely intertwined. Before the invention of scientific opinion polling, both political leaders and lay people used media coverage as a proxy for public opinion, while in addition and after the invention of opinion polling, the media’s use of opinion polls has become an important part of their coverage of politics in general and of election campaigns in particular.

Keywords

Public Opinion News Medium Opinion Poll Direct Democracy Election Campaign 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Jesper Strömbäck 2012

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  • Jesper Strömbäck

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