Abstract
The company business plan is the most important document a management team prepares because it sets the future direction and financial commitments for the plan period (usually three or five years). Business plans have traditionally been prepared from a collection of departmental plans and collated into one overall plan. This approach suffers from the same deficiencies found in functional organisations, and therefore a business must instigate a business planning process around the fundamental processes which drive it.
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© 1998 John Garside
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Garside, J. (1998). Key Elements of a Business Plan. In: Plan to Win. Palgrave Macmillan, London. https://doi.org/10.1057/9780230374898_2
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DOI: https://doi.org/10.1057/9780230374898_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-41018-7
Online ISBN: 978-0-230-37489-8
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