Abstract
When we announced our plan in 1980, industry analysts and many of our competitors thought it was too great a risk. It definitely was not viewed as a competitive threat.1
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Note
Koichi Amemiya (President, Honda North America) ‘Accord sparked Honda success as US Maker’, Automotive News, 9 November 1992, p. 16.
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© 1994 Andrew Mair
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Mair, A. (1994). Honda’s Big Push. In: Honda’s Global Local Corporation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230374850_5
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DOI: https://doi.org/10.1057/9780230374850_5
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