Abstract
Throughout the world, Honda strives to work in harmony with its host nations. The goal of each Honda business within these countries is to develop and perfect independent technology. This policy helps create products of even higher quality, designed from global perspectives. In Europe, Honda is building a truly European business.1
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Notes
Critical examinations of this topic are Joseph Fucini and Suzy Fucini, Working for the Japanese, New York: The Free Press, 1990, and Philip Garrahan and Paul Stewart, The Nissan Enigma, London: Mansell, 1992. Both these analyses conclude that factories purported to be exemplars of humane working conditions with worker autonomy — according to managers and unionists alike — are in fact riddled with top-down discipline and high levels of mental and physical stress for the workforce. An example of the positive analysis against which they are reacting is Peter Wickens, The Road to Nissan, London: Macmillan, 1986.
HUM quality coordinator, cited in Andy Wilman, ‘… batting for Britain’, Auto Express 26 January 1991.
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© 1994 Andrew Mair
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Mair, A. (1994). Honda Builds Its Own Base. In: Honda’s Global Local Corporation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230374850_12
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DOI: https://doi.org/10.1057/9780230374850_12
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