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‘Phoney War’: The Launch of the A320

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Airbus Industrie

Part of the book series: St Antony’s Series ((STANTS))

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Abstract

The 1979 GATT Aircraft Agreement was greeted with considerable relief among the American industry. As we have seen, the AIA generally welcomed the GATT accord and regarded it as a good, if not foolproof, agreement protecting US firms from unfair competition. However, the 1980s saw the trade dispute intensify, not subside. By 1982, it was clear that the GATT accord was not going to offer the protection that American firms had hoped. Gradually both the American industry and government began to regard Europe as guilty of violating both the letter and spirit of the accord by continuing to provide Airbus with subsidies.

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Notes

  1. Boeing may have been drawing lessons from the McDonnell-Douglas’ experience with the DC-8. Production of that plane was stopped in favour of the DC-10 in 1970. However, as the DC-8 was not only popular but also a design amenable to modification, many industry observers believe that MDC committed a costly error in investing funds in an all-new DC-10. Given the pronounced learning effects in the industry, MDC could have updated the DC-8 at a fraction of the cost of the DC-10. See Artemis March, ‘The US commercial aircraft industry and its foreign competitors’, MIT Commission on Industrial Productivity: Working Paper, Cambridge MA: MIT Press, 1989, p. 8 and note 10.

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© 1997 Steven McGuire

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McGuire, S. (1997). ‘Phoney War’: The Launch of the A320. In: Airbus Industrie. St Antony’s Series. Palgrave Macmillan, London. https://doi.org/10.1057/9780230372214_6

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