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Retail Marketing within the Airport Environment

  • Paul Freathy
  • Frank O’Connell

Abstract

Marketing is not new — despite the efforts of some to place marketing as a profoundly 20th century experience, others such as Brown (1995), have charted the development of marketing activity as far back as classical and pre-Hellenic Greece. The contribution (!) that academia has made to marketing thought remains more recent however. As Brown (1995) maintains, it was Drucker (1954) who first highlighted the pivotal importance of the consumer in the successful development of a business and who drew the distinction between the sales and the marketing function.

Keywords

Retail Market Business Traveller Loyal Consumer Airport Authority 20th Century Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Paul Freathy and Frank O’Connell 1998

Authors and Affiliations

  • Paul Freathy
  • Frank O’Connell

There are no affiliations available

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