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Is advertising targeting vulnerable consumers in China?

  • Ling Fang Fayol-Song
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Abstract

Being an emerging economic power in the world, China is attracting more and more attention from companies wishing to conquer the market and achieve success there. One of the key success factors is to have a deep understanding of local customers in terms of their attitudes, values, perceptions and consumption patterns.

Keywords

Chinese Woman Coffee Consumption Coffee Shop Coffee Drinking Marketing Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Ling Fang Fayol-Song 2012

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  • Ling Fang Fayol-Song

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