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Brand communication and ethics: in search of a soul

  • Angela Altes-Mathieu
Chapter
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Abstract

Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.

Keywords

Corporate Social Responsibility Business Ethic Corporate Social Responsibility Report Triple Bottom Line Corporate Social Responsibility Policy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Angela Altes-Mathieu 2012

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  • Angela Altes-Mathieu

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