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Ethical dilemmas in customer relationship management

  • Mary McKinley
Chapter

Abstract

This chapter looks at the ethical nature of customer relationship management (CRM) in organisations and examines whether or not the trust on which data collection and storage depend are justified. Knowledge about customers and clients has become one of the most critical driving forces for business success, and intelligent organisations believe that knowing as much about the customer as possible is an asset that grows with time and gives the organisation the ability to continuously compete and innovate (Gupta, Lakshmi and Aronson, 2000).

Keywords

Business Ethic Intellectual Property Knowledge Sharing Tacit Knowledge Ethical Dilemma 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Mary McKinley 2012

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  • Mary McKinley

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