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How Web 2.0 will save CSR

  • Fabrice Mauleon
Chapter
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Abstract

Corporate social responsibility (CSR), encompassing business ethics as well, was at first an act of patronage, with many corporations paying lip service to the notion. But today it has become a tool for risk prevention cleverly wrapped in a message, sometimes green or humanist and often full of good feelings. However, this imperative of society must now become an incentive to invent new models of communications among stakeholders. Indeed, one can expect that CSR will become the new paradigm of sustainable business management tomorrow. Innovative companies have already understood this; those who confuse it with a simple marketing tool should anticipate difficult times.

Keywords

Corporate Social Responsibility Business Ethic Social Responsibility Wind Turbine Stakeholder Theory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Fabrice Mauleon 2012

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  • Fabrice Mauleon

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