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Planning

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Shut Up and Listen
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Abstract

Your personal communication strategy will need to be planned too if you are going to get any better. This is where most people begin to switch off as planning has a reputation for being tiresome and boring. Aware of its bad press, we’ve come up with a quick and simple planning method, which will minimise the time you spend on it, but still maximise the benefit it produces.

‘You have to remember that no organisation stands still, so if you don’t continually improve your own communication style, by default you will be moving backwards relative to that organisation’.

Russell Grossman — BBC

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© 2012 Theo Theobald & Cary Cooper

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Theobald, T., Cooper, C. (2012). Planning. In: Shut Up and Listen. Palgrave Macmillan, London. https://doi.org/10.1057/9780230362987_12

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