Refocusing Methods for Creative Work

  • Phillip McIntyre


In the preceding chapters we have summarised much of the literature on creativity. Then, using this research work on creativity as a wide lens, we explored various issues that have been raised within specific fields of media practice. I’d now like to see what effect the reconceptualisation of creativity that has been presented here might have on practical methods for undertaking creative practice. To begin that process I’d like to restate the idea that ‘subjective impressions can be projected on to life and thereby become real to projectors’ (Volkart 1951, p. 14). Proceeding from this proposition, we can see that actions taken in the world will be couched within the perceptions practitioners have of, in this case, creativity.


Media Practitioner Creative Process Creative Activity Cultural Production Creative Work 
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© Phillip McIntyre 2012

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  • Phillip McIntyre

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