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Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample

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Bancassurance in Europe

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Abstract

As outlined in Chapter 6, cost and revenue synergies are commonly recognized as one of the main economic rationales for bank diversification into the insurance industry. Nevertheless, there are only a very few studies dealing with efficiency issues and specifically focussing on bancassurance. This chapter aims to present the empirical analysis conducted on a European sample in order to answer the following research question: are banks engaged in the insurance business more cost and profit efficient than their competitors specialised in traditional and investment banking?

This chapter is mostly based on Ornella Ricci’s phD thesis, made under the supervision of Franco Fiordelisi

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Authors
  1. Franco Fiordelisi
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  2. Ornella Ricci
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Editor information

Editors and Affiliations

  1. Faculty of Economics at the University of Rome III, Italy

    Franco Fiordelisi (Professor of Banking and Finance) & Ornella Ricci (Assistant Professor of Banking and Finance) (Professor of Banking and Finance) &  (Assistant Professor of Banking and Finance)

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© 2012 Franco Fiordelisi and Ornella Ricci

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Fiordelisi, F., Ricci, O. (2012). Studying the Bancassurance Phenomenon: An Empirical Exploratory Analysis on a European Sample. In: Fiordelisi, F., Ricci, O. (eds) Bancassurance in Europe. Palgrave Macmillan Studies in Banking and Financial Institutions. Palgrave Macmillan, London. https://doi.org/10.1057/9780230358287_8

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