The Bancassurance Market in Europe

Abstract

Bancassurance, the provision of policies by banks or lending institutions, represents one of the most significant changes to have occurred in the insurance industry over recent years. This practice originated in France in the mid-1980s, and spread rapidly, particularly in Europe, Australia, and emerging markets; however, it is applied heterogeneously around the world. The present chapter draws on these appraisals, outlining the use of bank branches in insurance distribution. The aim is to identify the reasons for the pervasiveness of bancassurance in markets and business lines. In particular, differences among countries and type of products are examined on the basis of public statistical data and available reports. Special attention is given to the European area, consistent with the purpose of this volume.