Theory and research methodology

Abstract

The purpose of this research is to provide new insights into how Japanese firms cope with individual change challenges, regain employee motiva­tion, redefine their organizational goal and sustainably strengthen their organizational structure. These insights, based on a clinical study, may be used for future strategy formulation, especially for western firms which enter an evolutionary stage of maturity, surrounded by high competi­tion, market saturation, diverging customer demand and other structural changes in the business environment.