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Can Philanthropy Learn from Business Methods?

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The Business of Giving

Part of the book series: Cass Business Press ((CBP))

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Abstract

Despite scepticism over the concepts of philanthrocapitalism and venture philanthropy, there are things that social investors can learn from business. One problem with some of the manifestations of ‘business-oriented philanthropy’, to use a catch-all term, is that they have adopted the wrong business principles. They have tried to import the whole business model when they should have been looking far more closely at its internal processes. This is probably because the proponents of the business-oriented philanthropy model come from service industries — IT, banking and finance — rather than more ‘traditional’ areas where operational processes are, perhaps, better understood. If you just think about the major positive social changes in Western society that have occurred in the last 100 years or so, votes for women, the civil rights movement in the United States, the environmental movement today, none of them were driven by market forces or organised just like businesses.

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Further reading

  • Bertelsmann Foundation (ed.), Effectiveness, Efficiency and Accountability in Philanthropy: What Lessons Can be Learned from the Corporate World? (Bertelsmann Foundation, 2006). The contributions explore the role of foundations in society and their interaction with other sectors, as well as their strategic marketing and planning activities, entrepreneurial approaches and their controlling and quality management. The book also addresses evaluation tools and sustainability considerations.

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  • Caroline Copeman et al., Tools for Tomorrow: A Practical Guide to Strategic Planning for Voluntary Organisations (NCVO, 2004). Developed by a group of Cass Associates, it’s a good first guide especially for smaller organisations.

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  • Another straightforward introduction to strategy is Neil Ritson’s Strategic Management which is available free to download from http://bookboon.com/uk/student.

  • Joel J Orosz, Effective Foundation Management: 14 Challenges of Philanthropic Leadership – and How to Outfox Them (AltaMira Press, 2007) which is equally as useful and thought-provoking as his first, though much of the content is a reprise of previously published essays.

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© 2012 Peter Grant

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Grant, P. (2012). Can Philanthropy Learn from Business Methods?. In: The Business of Giving. Cass Business Press. Palgrave Macmillan, London. https://doi.org/10.1057/9780230355033_6

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